Bharti Airtel, leading integrated telecommunications company with operations in 20 countries across Asia and Africa, today announced that it has bagged exclusive video rights on the mobile platform for the biggest soccer extravaganza of the year – UEFA Euro 2012. With this, 183 million plus Airtel mobile customers across India will have exclusive access to mobile and video content (including LIVE streaming) from UEFA Euro 2012 and choose from a wide range of services such as Go! Go! Go! Contest, LIVE feeds, SMS or MMS score updates, games, mobile magazine etc. To watch Euro 2012 matches LIVE on their mobile phones, Airtel customers can SMS ‘TV’ to 54321 and for LIVE scores SMS ‘GOAL’ to 54321 (toll free)
The biggest soccer event of the year, 2012 UEFA European Football Championship or UEFA Euro 2012 will be held from 8th June to 1st July 2012. Europe’s top 16 soccer teams (including Germany, England and Portugal) will be fighting for the Euro 2012 winner’s title during 19 power-packed matches that will span across 21 days.
The exclusive video rights for UEFA Euro 2012 continues to reinforce brand Airtel’s long term commitment to soccer and other sports that appeal to discerning urban youth audience of today.
For details visit www.airtel.in/soccer
