emo2 introduces its new emo2 Anywhere multi-user multi-touch interaction OS and Cloud platform today. This is a solution for large scale deployment and management of multi-user touch systems. Located in CES booth #35378 (hosted by CMAI) at Las Vegas Convention Center Hall 4, emo2 is demonstrating the product and its business use cases.
Multi-user interaction with “emo2 Anywhere” was built because the existing operating systems do not address the need for multi-user collaboration. “emo2 Anywhere” (built on its patent pending technology) is the first OS to enable multiple users to interact with a plurality of applications simultaneously. Users, with the help of multi-touch can now share and collaborate with simple gestures.
The emo2 Cloud Advantage
Most Operating systems in the market today are built for personal computing. They do not address the needs of real-time collaboration presented by recent advances in large screen and/or shared computing. emo2 OS is built to address such needs which makes it very business friendly.
The key aspect of the OS is that, being controllable from the cloud, it can scale up and down as required to deliver the best experience – be it a million machines deployed by some large retail business or a single home computer.
Extremely Affordable Hardware
The patent pending emo2 hardware technology was conceived with the desktop market prices in mind. Hence, one of the important considerations was affordability. Each 21.5″ unit will be priced at less than USD 2000 which makes it an affordable option even for home users.
emo2 hardware is easy to assemble. For starters, one need not change the existing furniture layout as emo2 Anywhere, which is as a complete computing unit can fit into most places easily. Modules are available in sizes of 21.5, 27 and 32 inches to suit your needs.
Business Application
A typical business application of emo2 is a multi-user touch interface table in a cafe, pub, lounge or a restaurant. This offers businesses an opportunity to engage with their customers at a whole new level. To mention a few:
· Menus that can be updated from the cloud
· Relevant and targeted advertising
· Appeal to a happy customer right at the table to ‘like’ the business page on FaceBook or tweet about an experience instead of spending huge dollars in bombarding them with ads when it is not relevant
· Engaging games at the table for kids and relevant apps for adults
· A dashboard for the cafe management to try different pricing for the various branches depending on the demand-supply curve
The advantages are endless. With ’emo2 Anywhere’, the cost of trying out a new pricing model or running a promotion is absolutely negligible and the level of granularity offered makes it very compelling.
According to the founders of Emo2,
<span>”With “Anywhere”, hardware is not the focus. Hardware can be hidden in any of the real-world objects such as tables and walls. Or it can even be our tablets and phones. At this point, we are concentrating on traditional businesses that can leverage the multi-user multi-touch interaction model that we have built”<o:p>
The emo2 Success Story
Cafe Coffee Day(CCD) – world’s third largest cafe chain – piloted the earlier version of the emo2 solution in Bangalore. Overwhelming customer reaction excited the company to deploy 100 Emo2 software enabled tables across their stores. All these devices are connected to the cloud which promises a seamless experience for the cafe’s customers. Customers going from one store to the other can login to any of the Emo enabled devices and continue their experience from where it was left off.
CCD with more than 1200 stores across the subcontinent and Europe is committed to improving its customer experience while also using the technology advantage to increase its revenue per table. They are licensing the emo2 Launcher and the server side software stack for the pilot.
Developer Platform and Partner solutions
The larger vision of emo2 is to bring the ‘Anywhere’ goodness to areas like education, healthcare and architecture where traditional computing has failed. While the Emo2 team will be focusing on the OS, they are looking at third-party developers and partners to implement custom solutions for specific domains using the Cloud platform and the emo2 SDK.
The biggest advantage for developers and partners is that Emo2 opens up a whole new ecosystem of business opportunities. The easy deployability and scalability of the solution offers partners the opportunity to deliver a consistent experience with limited human intervention for all their customers across domains. The potential both in terms of value and revenue is huge.
