Bharti Airtel, a leading global telecom services provider with operations in 20 countries across Asia and Africa, today launched its 4G services in India’s IT hub – Bengaluru. Following the recent inaugural launch of Airtel 4G services in Kolkata, customers in Bengaluru have now become the second in India to have access to cutting-edge 4G LTE technology that delivers the most advanced wireless broadband experience available across the globe. As a first for the telecom industry worldwide, Airtel has also introduced ‘Smartbytes’ for 4G – thus allowing customers to buy these add on packs and continue enjoying the 4G experience even after exhausting their monthly data limits.
Airtel’s 4G network in Bengaluru was launched by Mr. D. V. Sadananda Gowda, Hon’ble Chief Minister of the state of Karnataka. Commenting on the occasion, Mr. Sanjay Kapoor, CEO – India & South Asia, Bharti Airtel said, “As seen the world over, the total data usage is exploding and is doubling each year to grow to nearly 3.6 hexabytes by 2014. With the launch of 4G, India will move from being a follower in technology to matching the world in this domain. Leading from the front, Airtel is now the only operator that gives citizens of the Information Technology capital of Bengaluru, access to entire spectrum of broadband services including 2G, 3G and now 4G – thereby giving the customers never seen before data experience”. Besides offering rich content, Airtel 4G will allow superfast access to High Definition (HD) video streaming, multiple chatting, instant uploading of photos and much more.
As part of an exciting introductory offer by Airtel, customers subscribing to 4G services will now be given a cashback for the CPE / dongle – thus bringing device cost to customers zero and paving way for mass adoption of 4G services. Airtel 4G is now also available in an all new 30GB pack priced at Rs. 2999.
Customers on Airtel 4G can already choose from a catalogue of over 35 high quality Bollywood movie titles and leverage the power of 4G to enjoy an unmatched video streaming experience. While 10 movie titles will be available free of cost for customers during the first month, movie buffs can pay a monthly subscription of INR 149 and watch unlimited movies. Airtel will be further adding to this list of movies in the catalogue in weeks to come.
In 2010, Airtel had successfully bid for BWA license spectrum in Kolkata, Karnataka, Punjab and Maharashtra (excluding Mumbai) circles. The company has launched its 4G LTE services in Kolkata and Bengaluru and is currently working towards rolling out state-of-the-art networks in remaining licence circles.
