As India eagerly awaits the kick off of Aamir Khan’s TV debut withSatyamev Jayate, brand Airtel today announced its association with the show as title sponsor. Sponsored by Airtel, Satyamev Jayate is a new non-fiction TV show which marks the TV debut of actor Aamir Khan – who will be hosting the show has also conceptualized as well as produced it. The show aims to tackle burning social issues and features the stories of real people.
Steered by actor-producer Aamir Khan, the soon to debut show Saytamev Jayate is all set to create a new wave in the world of reality television in India. “As a brand for the masses, Airtel has always taken the lead in associating with events, shows and initiatives that resonate well with the preferences of today’s India. With connecting with people spread across India as a common focus area for both Satyamev Jayate and brand Airtel – we are excited to be associated with this show and look forward to the role it will play in entertaining the masses while bringing inspiring stories to the fore”, said Bharat Bambawale, Director – Global Brand, Bharti Airtel. Specifically for Satyamev Jayate, Airtel has reduced the cost of SMSes to the show from Rs 3 to Re 1 – all revenue collected via SMS will be donated by the company towards charity.
Satyamev Jayate will be aired in over 8 languages across Star TV network channels and Doordarshan at 11 am on every Sunday starting 6th May 2012 – a first in the history of Indian television wherein a show will be simulcast on 9 channels including DD.
As part of this integration, brand Airtel will be associated with the show via integrations like Airtel 3G video calls to participants, exclusive availability of Satyamev Jayate title track on Hello Tunes for Airtel customers, transfer of donation amount to NGOs through airtel money etc. Channels airing the show are – Star Plus, Star Utsav, Star World, Star Jalsa, Star Pravah, Vijay TV, Asianet, ETV Telugu and Doordarshan.