OK! Let’s start with this simple question before I write on statistics. Suppose, you could retain your mobile number, even though you change your mobile service provider, then? Will you go for it? Now, don’t ask me what‘s the cost involved? Yes! We are talking about Mobile Number Portability (MNP), which is soon to be launched in India.
According to Nielsen Wire, close to one in five (18{af589cdba9d77786c8c861317dbad60bba1e2ebbf56e2ffab874a1b59fde9ce3}) of the Indian mobile subscribers said that they will change their operator, if they have ability to retain their mobile number. But then, who will be bearing the anguish of customers more? Who will suffer less? Whose subscriber base will remain unaffected overall, if any? All these questions are surveyed and reported by Nielsen, in its latest report on MNP in India. Let’s sum up the main points:
- A quarter of customers of Reliance and Tata Indicom said that they would change their number, if MNP becomes reality.
- Only 19{af589cdba9d77786c8c861317dbad60bba1e2ebbf56e2ffab874a1b59fde9ce3} of subscribers would be happy to leave BSNL, which is contrary to network perception of BSNL.
- High spenders, postpaid subscribers and business subscribers indicated a higher tendency to change carriers versus prepaid and low to medium spenders.
According to report, 39{af589cdba9d77786c8c861317dbad60bba1e2ebbf56e2ffab874a1b59fde9ce3} of those surveyed said that they selected their mobile operator based on price, while 36{af589cdba9d77786c8c861317dbad60bba1e2ebbf56e2ffab874a1b59fde9ce3} chose network based on perceived network quality. Customer service, promotion and reputation also driven the choices for subscribers.
The Nielsen surveyed 12,500 Indian mobile subscribers across 50 metropolitan areas
