ASUS has today launched 4 All-in-One PC models in India. These include the ET2012IUKS, ET2210INKS and touch screen models ET2012IGTS and ET2411INTI. The various models launched feature stylish and ergonomic, space-saving designs and are wall-mountable. They also feature exclusive ASUS SonicMaster Technology for improved audio clarity, louder volume and more detailed audio, Full HD video and DTS stereo sound, USB 3.0 for high speed data transfers, integrated graphics and HDMI-output for cinematic multimedia experience.

Commented Mr. Vinay Shetty – Country Head – Component Business, ASUS (India) about the launch of these new All-in-One PCs, “The AIO market is growing at 7 percent per annum and we expect to gain a substantial market share in our focus segments. The Indian market is now getting aware of AIOs, their usability, and starting to adopt them in households as well as in commercial set-ups. We are therefore entering the market with a new strategy and will be targeting senior executives, medical practitioners, professionals and students.” For the go to market strategy, Asus will continue to work with its 136 partners across the country. The company will also engage with 27 exclusive and trained retailers. Mr. Shetty also said that they would be launching one 27-inch touchscreen model later in the year specifically targeting gamers and media professionals.

ASUS will adopt a 2-pronged strategy for its metro and non-metro customers. “We will work with local partners in Class C and D cities, and make the products available in select retail stores in metros. Our focus will be more toward the smaller cities because the real market for AIOs lies there and not in the metros which are already saturated,” Shetty said. Asus expects its partners to make at least 10 percent profits on the AIOs. The company will train the partners under its Sales Promotion Incentive Fund program, conduct road-shows, and set up demo centers at retail outlets.

The ASUS-exclusive SonicMaster Technology employed in the AIOs refines every acoustic detail in pristine quality to deliver lossless audio – reproducing richer and more distinct vocals at a wider frequency range. ASUS utilizes a host of innovative solutions to deliver crystal-clear, immersive audio that is perfect for both music and movies. Engineered by audio experts, SonicMaster technology utilizes a fine-tuned digital signal processor to deliver an expanded sound range, improved fidelity and more distinct vocals.

All ASUS All-in-One PCs will come with a 3 years onsite warranty. ASUS desktops reflect a tradition of the finest product quality, innovation and longevity. Based on PCWorld USA’s 2011 Reliability and Service Survey, users ranked ASUS as the leading choice for Windows-based desktops, citing high satisfaction due to reliability, value and quiet operation. ASUS desktops received further praise for performance, design, and connectivity.

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