CanvasM Technologies, wholly owned VAS subsidiary of Tech Mahindra and part of the US$ 14.4 Billion Mahindra Group today announced that CanvasM has bagged Rural Marketing Award for its nomination of Saral Rozgar in the category of the best “Innovative Ideas for Rural Development”.
The objective of the Rural Marketing Award under the banner of World Brand Congress is to reward individuals and companies for achieving the standards within the rural market sector. The awards were judged by a panel of representatives from a cross section of specialist research organizations, editors, writers and consumers who are all experienced in the category subject areas.
“Saral Rozgar”, is a first of its kind mobile VAS solution from CanvasM targeted at providing utility based services to bottom of the pyramid , the blue-collar job segment. Using this service, a blue collar job hunter (like driver, maid, supervisor, plumber, electrician, salesman etc.) will be able to create resumes and apply for jobs through their mobile handsets over a simple human assisted voice call by dailing 1860 180 1100 or can dial a short code 541410 using their TATA DOCOMO number. On the other hand the service lets a Job Provider access this huge pool of registered Job seekers over WEB (www.saralrozgar.com) or voice & employ a blue collar job worker matching their requirement & criteria. The service also enables both the parties to seamlessly connect with each other by simple click of button on mobile. The service will also enable the vast rural population willing to work in cities to register themselves from their phones & applying for the jobs at their convenience also helping the prospective employers to get better depth and width of talent. It has more than 35000 job seekers as subscribers and 500 job providers with more than 4000 job postings.
On this occasion, Mr Jagdish Mitra, Chief Executive Officer – CanvasM, stated “As part of CanvasM’s focus on minimizing the digital divide, we have developed India’s first such platform which combines the features of internet like service on a voice platform, therefore enabling the customer to use search , discovery and market place. We are very proud to have created an innovation solution which can bring revolutionary change in way blue collared workforce is employed”.
Daniel Stevens, Chief Patron, Rural Marketing Awards stated ““This award is to reward individuals and companies for achieving the standards within the Rural Market sector. The awards were judged by a panel of representatives from a cross section of specialist research organizations, editors, writers and consumers who are all experienced in the category subject areas. We are extremely honored to present “ CanvasM Technologies Ltd.” with the award for ” Innovative Ideas for Rural Development-Saral Rozgar”
Mr Jagdish Mitra, CanvasM Chief Executive Officer, received this Award at Function held at Taj Land End, Mumbai.