AB Media Ventures, a start-up media company, launched TelecomLead.com, an online B2B telecom publication, aimed at emerging telecom markets such as Africa, Brazil, China, India and the Middle East.
The dynamic website will offer news, analysis, features, white papers, byline articles, statistics, comments and blogs by telecom CXOs. TelecomLead.com will target middle and senior level telecom professionals who can utilize country specific information for taking business decisions.
The primary target of TelecomLead.com would be telecom service providers, telecom equipment vendors, IT companies, VAS players, regulators, industry associations and IT heads of enterprises, among others.
TelecomLead.com offers several sponsorship opportunities. The telecom community will be provided with regular and custom news letters, webinars and offline events, website advertisements, surveys, sponsorship of communities, and others to connect their target customers.
“Telecom sector has seen several significant developments in the past two decades. Professionals in emerging telecom markets need a dynamic website to track the market trends and growth. We will be covering Indian market in the initial phase and will expand and strengthen our presence in other markets in phases. We believe online medium can ensure maximum reach, better interactivity and more quality content,” said Baburajan K, chief editor of TelecomLead.com and founder of AB Media Ventures.
Editorial activities of TelecomLead.com will be managed by its associate editor Beryl Menezes. A group of experienced media professionals will support her to bring out quality telecom leads for the industry. In its Beta period, TelecomLead.com has received immense response from the market in the form of media partnership opportunities and participation from industry leaders. More than 10 telecom CXOs have agreed to contribute blogs for the website.
“We will lead the telecom industry by giving quality inputs. It will be the single platform for telecom professionals for their interaction. Professionals will get a wider platform to air their views on hot issues. Our blogs will be handled by telecom professionals. We will work closely with market research agencies and analysts,” said Beryl Menezes.
Beryl worked with Voice&Data and the Indian Express Group before joining AB Media Ventures. She has got opportunities to analyze telecom trends, interview some of the senior telecom professionals and cover telecom events in India and abroad. She also contributed articles to leading publications such as Hindustan Times, Times of India, Herald Publications and Goa Today.
Before starting AB Media Ventures, Baburajan worked with Voice&Data, a CyberMedia India publication, as its executive editor. Other media stints of Baburajan include Financial Express and Business Standard, where he covered ICT and other segments. Baburajan also worked with Madison Communications and Vaishnavi Corporate Communications, managing ICT and non-ICT clients.
