20:20 MSL, part of MSLGROUP, the flagship strategic communications and engagement consultancy of Publicis Groupe, and the largest PR and social media network in India as well as in Asia, today announced its appointment as the strategic communications partner for Huawei India. Over the last decade, Huawei India has dominated the Indian Telecommunications industry, with its’ leading networking telecom solutions a top choice for the 10 biggest telecom service providers in the nation. The engagement awarded to 20:20 MSL includes strategic communications advisory to ensure Huawei’s brand positioning within its three established business groups; Networking, Enterprise and Devices, as well as communicate the company’s recently enhanced portfolio.
Commenting on the partnership, Suresh Vaidyanathan, Head – PR & Brand, Huawei India said, “As Huawei has expanded into a full-fledged ICT player, there is a need for the company to communicate all the facets of its ICT offerings to the Indian market. 20:20 MSL delivers world class advisory within strategic communication, while also having a thorough experience and understanding of the ICT sector in India. This means that they really understand our business, our clients and our stake holders, thereby being a true partner to strengthen our business and our brand in India.”
The nationwide communications efforts will be spearheaded by 20:20 MSL’s National Capital Region office, and supported by seven satellite offices spread across India. Assigned to strengthen Huawei’s presence in the local Indian market, the agency will draw on its vast experience and deep understanding of the telecom- and technology sectors, allowing for the company to provide advisory on the highest level.
Commenting on the appointment, Ms. Amrit Ahuja, Client Engagement Director for 20:20 MSL and Regional Director, B2B & Technology for MSLGROUP Asia, said, “While we were selected locally in India for our capabilities and expertise in this market, it no doubt allows for better and more seamless advisory as wework with Huawei in several of their key markets. A global player like Huawei needs a global partner, and we are thrilled to work together with the Huawei team to take their brand to the next level in India. Building on the company’s value propositions, we will strive to make Huawei the first choice for key stakeholders through our insights-driven creative story-telling narratives and our rich legacy of telecom communications in India.”
