Japan’s Softbank MOBILE chooses Ericsson mobile broadband solution

Salient points of the deal can be summarized as:

  • Optimized utilization of network resources through Service Aware Support Node solution
  • Enabling of differentiated offerings and flexible charging
  • First Ericsson IP router deployment for SoftBank Mobile

Ericsson’s (NASDAQ: ERIC) Service Aware Support Node (SASN) solution has been chosen by leading Japanese operator, SoftBank Mobile Corp.  to provide expanded capabilities to its increasing number of smartphone subscribers.

The SASN provides efficient usage of telecom infrastructure through sophisticated traffic inspection functionality, and ensures that SoftBank Mobile’s subscribers enjoy consistent quality of service.

The solution also enables truly flexible charging options and paves the way for the operator to develop differentiated service offerings based on individual subscriber needs and the service or application used.

SoftBank Mobile will also be deploying Ericsson’s SmartEdge IP router for the first time. This product expands the available bandwidth, accommodating more traffic and subscribers, and provides high-speed mobile broadband services to meet customer demand.

Junichi Miyakawa, Executive Vice President & CTO of SoftBank Mobile, says: “We always aim to give our customers our full attention and stay one step ahead by continuously improving our network. Our customers are advanced users of mobile broadband and it is important that we deploy the latest technology to support them.”

Fredrik Alatalo, President Ericsson Japan, says: “The increase in smartphone user numbers opens up great opportunities for operators. By introducing our SmartEdge routers in the IP backbone and our Service Aware Support Node solution, we are supporting SoftBank Mobile in evolving its mobile broadband offering even further.”

The contract includes professional services covering design, installation, and systems integration of the complete solution.

Tags : 3GEricsson SASNService Aware Support NodeSoftBank