With growing urbanization, more and more people consider mobile phones as the ‘absolute necessities of life’. Attitude, Funk, Style and Fashion…LAVA partners with MTV India to get the newest range of stylish phones for the consumers of today. Taking this into consideration, Lava Mobiles, with the distinctive motto of providing the power of communication in every hand, today, unveiledan exciting new phone the Lava A16 MTV Phonewhich has a unique combination of contemporary style and superior value that is specially designed for MTV generation.
Commenting on the launch Mr.S. N. Rai, Director- Lava International Ltd., said, “Consumers are a fragmented lot, either they are considered to be tech-leaders / tech-savvy users or they primarily use their phones to stay connected and look good while doing so. We felt there was a definite gap in the market for mobile phones that cater to both ends of this scale. And this prompted us to launch Lava A16 that combines elegance and technology.”
“The current generation is a fashionable lot. Right from accessories to shoes to clothes everything has to fall in a particular trend. With Lava A16, the days of boring black or silver mobile phones are behind them, as the consumers will now have the ability to show off their phone as a stylish fashion accessory. Apart from the classy looks, the phone has excellent features like a Specially animated themes, 3.2 MP camera, and a 2.6’’ high resolution screen making it a combination of style and substance. This phone offers great consumer value without compromise and, we hope, it will definitely appeal to young executives and college goers who want to be a part of the new revolution”, adds Mr. Sunil Raina, Chief Marketing Officer- Lava International Ltd.
Jaideep Singh, Vice President – Viacom Brand Solutions, Sales & International Business, Viacom18 Media Pvt Ltd explains, “Mobile phone is one of the most significant categories in the youth space and its relevance has exceeded beyond the simple need to communicate. It’s today an extension of user’s personality and style quotient. We’re excited to tie-up with Lava Mobiles to add more style in the lives of our consumers.”
Crafted with premium and sophisticated design elements, the Lava A16 has a cool look and feel to it and offers immense style as well as substance. It has a fashionable back cover with soft contours for easy handling, an animated Graphical User Interface (GUI) with multiple wallpapers & themes and is substantiated with trendy matching accessories that create an inviting look and feel that attracts attention.
In addition to a 3.2MP camera with LOMO effect to capture the wonderful moments, the phone is loaded with a 2.6” IPS screen which provides high-resolution widescreen viewing and enhanced user experience ensuring bright and clear multimedia experience.
The multimedia experience is simply superb complemented by its integrated Yamaha PA system, live wallpapers and multiple themes. The earphones come with SRS WOW HD experience and dedicated controls on the earphones allow its user to control the music without fiddling with the handset. Thus the consumers don’t need to hold the phone in their hands at all times. Their hands are free as they are.
Equipped with a good social networking application – Facebook ready, to enable the users to stay connected forever, the stylishly designed Lava A16 will be the latest addition to the extensive range of Lava phones.
Apart from the eye-catching styling that makes Lava A16 different, the phone is also equipped with privacy features that will allow consumers to take full control of their phones. These features are designed to protect privacy by locking the SMS and pictures enabling more flexibility and control to the user.
With changing cellphone landscape and growing awareness, there is a propensity among consumers to choose key features and striking looks over price as the key point in influencing their purchase decision. And this is what Lava A16 phone aims to achieve with its blend of enhanced performance and unmatched look and styling.
Lava Phones has a terrific track record within the Indian youth market with their earlier launches like A10, M30, M70 & smartphone S12.
Priced competitively between the range of Rs. 4000 – Rs. 4500, the Lava A16 phones will be readily available across all leading retail outlets in India.
