We (Indians) never got enough of Motorola Smartphones. Soon after launch of ‘RAZR’ series, it disappeared from Indian market. Although the company continued to launch DROID series in other markets, it has deliberately (?) avoided any major India launches.
After Apple has shown some enough seriousness about Indian Smartphone market in recent times, it’s time for Motorola (now part of Google), to gain lost ground here. So after launching mid-range ‘Moto X’ just couple of weeks back, Motorola’s new Android Smartphone, dubbed as ‘E’ (Economical?), is here in India. Flipkart‘s launching it tonight at inaugural price of Rs 6999. The best part is, India launch date coincides with phone’s global launch date. By the time, I finish this article some of you might have placed order already!
Although priced at lower bracket segment, the phone boasts some of best of class features set, which can only be found in either lower mid- range or mid-range Smartphone segment. Moto X, which is positioned as mid-range Android Smartphone, was also packed off some cool features, which only high end Smartphones are equipped with. Motorola (recently acquired by rival Lenovo) has been quite aggressively pushing high quality Android Smartphones at ‘value for money’ price to break-into the market, dominated by Samsung & Micromax at the moment. 
I got some time to review key features of three smartphones, namely Moto E, Moto X & Mircomax Canvas Doodle 3. Except Moto X, other two can be pitted against each other directly, as both are positioned in lower end (Android) Smartphone segment. Micromax has two typical series of Android Smartphones in market, namely ‘Blot’ & ‘Canvas’. Blot, which is lower end Android Smartphone series, positioned at below Rs 5000 (<$90) price bracket, while Canvas series is priced above Rs 5000 (>$90). But here, Motorola has cleverly positioned Moto ‘E’ at a price, which targets Blot & Canvas series phones equally (and some other makers including Spice, Karbonn). I really doubt, there’s any best priced Android Smartphone with Qualcomm’s SoC & 1 GB RAM available in the lower price segment (especially between 6000-8000). And that’s where Moto ‘E’ is surely going to be real threat (challenger) to established players including Samsung & Micromax. The war is heating up!
| Moto ‘E’ | Micromax Canvas Doodle ‘3’ | Moto ‘X’ | |
| SoC | Qualcomm Snapdragon 200 8210 | MediaTek MT 6572 | Qualcomm Snapdragaon S4 Pro MSM8960DT |
| CPU | ARM Cortex-A7 | ARM Cortex-A7 | Krait 300 |
| CPU Cores | 2 | 2 | 2 |
| GPU | Qualcomm Adreno 302 | ARM Mali-400 MP | Qualcomm Adreno 320 |
| RAM | 1 GB | 512 MB | 2 GB |
| Internal Storage | 4 GB | 4GB | 16/32 GB |
| Display | TFT (4.3 in) | TFT (6 in) | AMOLED (4.7 in) |
| Resolution | 540 x 960 pixels | 480 x 854 pixels | 720 x 1280 pixels |
| Pixel Density | 256 ppi | 163 ppi | 312 ppi |
| Primary Camera | 5.04 MP (2592 x 1944 pixels) | 5.04 MP (LED Flash) (2592 x 1944 pixels) | 10.51 MP (4340 x 2432 pixels) With Optical Imagine Stabilization |
| Secondary Camera | No | 0.3 MP | 2.07 MP |
| Radio (FM) | No | Yes | No |
| GPS | GPS/A-GPS/GLONASS | GPS/A-GPS | GPS/A-GPS/S-GPS/GLONASS |
| Wi-Fi/USB/BT | 802.11b/g/n Wi-Fi HS, USB 2.0, BT 4.0 | 802.11b/g/n Wi-Fi HS, Micro USB 2.0, BT 3.0 | 802.11 a/b/g/n/ac Dual Band, HS, USB 2.0, BT 4.0 |
| Dual SIM | Micro-SIM (2) (GSM + GSM) | GSM + GSM | Nano-SIM (1) |
| Mobile Network | GSM/UMTS/HSPA | GSM/UMTS/HSPA | UMTS/HSPA/EVDO/LTE |
| OS | Android 4.4.2 Kitkat | Android 4.2.2 Jelly Bean | Android 4.4.2 Kitkat |
| Battery | 1980 mAh | 2500 mAh | 2200 mAh |
| Type | Li-ion | Li-ion | Li-ion |
| Weight | 142 g | 126 g | 130 g |
| Price (Ex- Flipkart) | Rs 6999/- | Rs 8604/- | Rs 23999/- |
At price tag of just Rs 6999, Moto ‘E’ is surely packed with some quality stuff inside, which you don’t get in lower end Android Smartphone. So if you are looking for refreshingly new, high quality feature set Android Smartphone on latest OS version (Kitkat), zoom on to Moto ‘E’.
The sale is already ‘ONN’!
