netCORE solutions, leaders in providing innovative digital communication solutions in the Email and Mobility domains, emphasised enterprises to be more customer centric and deeper in their engagement, in a strategic workshop organized at the Internet Retail Expo at Epicentre –Gurgaon. With appropriate strategies on expanding footholds towards northern India, netCORE plans to soon come up with a series of knowledge sharing workshops under the able leadership of Mr. Kalpit Jain, Chief Operating Officer, netCORE solutions for enterprises to get insights on the best practices of email marketing as a key tool for marketers to succeed.
The overwhelming engagement during the latest workshops stood as evidence of the fact that organizations are now willing to focus on nurturing customer relationships and reap benefits of the customer-marketer bond forever.
This was amongst the strategic workshops that netCORE facilitates over the past few years with a vision to educate Marketers and key decision makers on the ever-changing digital marketing landscape. The hands-on workshop deep-dived into the intricacies involved in the entire customer life cycle; basically covering customer acquisition, data analysis, seeking and implementing feedback and eventually, customer retention. The session educated keen new-age marketers and analysts on what they should do and shouldn’t do. It emphasized on offering a value proposition by means of behavioral targeting, thus explaining the limitless possibilities that arise out of a critical examination of consumer behavior.
Additionally, the workshop also focused on the ill-effects of employing unethical means to increase one’s subscriber database by means of purchasing data or using data that has been referred by a third party. And since expanding the consumer base is the most significant need for any marketer, information on how this could be done ethically was discussed as well. The session advocated innovative means of gathering and analyzing subscriber data to arrive at valuable insights.
With the number of Internet and mobile internet users hitting the 100 million and 80 million mark respectively, today’s organizations are focusing on their Digital Marketing efforts more than ever in order to keep pace with the ever changing consumer dynamics. A recent Hubspot research hasrevealed that as many as 78{af589cdba9d77786c8c861317dbad60bba1e2ebbf56e2ffab874a1b59fde9ce3} of internet users conduct product research online. This makes it critical for organizations to stay on top of the consumer’s mind by investing time in building and nurturing strong relationships with them.
Emphasizing on ‘building relationships’, netCORE COO Mr. Kalpit Jain said “Organizations today need to understand that using Email Marketing to connect with just about anyone to sell your products and services is a big no-no. While this might reap short term gains, bombarding unknown people with the same set of sales pitches definitely hampers an organization’s long term brand image. Organizations should start slow and focus on expanding their customer base by ethical means”.
Kalpit firmly believes that organizations should strive towards gathering consumer preferences through various online mediums and use this information to make customized offers to their consumers. He adds, “Consumers should feel that organizations value them beyond just the point of sale – that they mean more than mere consumers”.
The several economic downturns during the past decade have made businesses realize that the only factor that enables sustainability during such dire times is the trust that a brand has been able to instill amongst its consumers through its actions. And one can blindly say that there is no better way than Email Marketing to connect with your consumers and still maintain control over your conversations.
