Latest AdMob Mobile Metrics Report (Mar-10) is clear verdict for all Android lovers in India. Nokia is the most widely used and adopted mobile brand in India, followed by Samsung, Sony Ericsson & Apple. This is exact contrast to worldwide data generated in the Admob Network, where Symbian OS lags behind iPhone OS & Android in smartphone segment.
Let’s highlight the Mobile Metric findings:-
- Motorola Droid & CLIQ generated highest traffic (44{af589cdba9d77786c8c861317dbad60bba1e2ebbf56e2ffab874a1b59fde9ce3}) among Android handset makers, followed by HTC (43{af589cdba9d77786c8c861317dbad60bba1e2ebbf56e2ffab874a1b59fde9ce3}) & Samsung (9{af589cdba9d77786c8c861317dbad60bba1e2ebbf56e2ffab874a1b59fde9ce3}).
- At least 54{af589cdba9d77786c8c861317dbad60bba1e2ebbf56e2ffab874a1b59fde9ce3} of Android traffic came from QWERTY keyboard devices namely, Moto Droid, HTC Hero & Dream topping the chart.
- 92{af589cdba9d77786c8c861317dbad60bba1e2ebbf56e2ffab874a1b59fde9ce3} of traffic in Mar-10 came from Android devices with CPU slower than 600MHz.
- Worldwide, Apple devices (iPhone & iPod Touch) contributed highest traffic in Admob network, followed by Nokia & Samsung devices.
- In India, Nokia’s Symbian OS holds 93{af589cdba9d77786c8c861317dbad60bba1e2ebbf56e2ffab874a1b59fde9ce3} of requests share, followed by iPhone OS & Windows Mobile OS. Android has yet to make noticeable mark.
- Among devices, Nokia N70 & N80 are highest contributor of traffic request in India, followed by Nokia 6300. Only non-Nokia smartphone (device) among top 10 devices is Apple’s iPhone, positioned at no 7.
The only reason for low foothold of Android devices in India could be- cost of devices. Besides that Android devices are the latest entrant in devices segment and are quite new as compared to Nokia’s mature market foothold. But with the launch of cheaper Android devices, the picture is likely to change soon. Stay tune!
