Comviva, the global leader in providing mobile solutions beyond VAS, today announced that its cloud based messaging and data solution will soon go live globally. Medium and Small sized operators across US have already experienced business benefits of Comviva’s cloud based solutions through its technology partners since past 7 years. Today’s announcement will allow medium/small sized operators in Latin America, Africa and South East Asia to soon experience Comviva’s cloud based messaging and data solution.
Comviva will use the cloud to reach out to small/medium sized operators and MVNOs to enhance their VAS infrastructure using an affordable pay-as-you-use model. Operators will be able to select services on demand, connect to their existing network infrastructure, and reduce turnaround time in delivering new services while giving them the ability to scale and grow as needed. Adding the Software as a Service (SaaS) approach to its existing delivery models allows Comviva to provide rapid and cost effective responses to the market challenges faced by operators.
Vikram Shanbhag, Vice President of Messaging Solutions, Comviva, said “The potential for the cloud model to simplify the operational life of the operator is immense. We introduced a cloud-based messaging platform for our customers as it can transform operator’s ability to respond to the market – without having to worry about lengthy ROI planning or CAPEX. This would enable innovation and revenue growth in the fast changing VAS space by moving the focus back to the consumer.”
Advantage Operators On Cloud Based Messaging Platform-
Enables cost rationalization
ü Zero hardware or software investment
ü Lower operational cost
Improves innovation agility
ü Leverages growth momentum of VAS as a Service to introduce new services in hours than in weeks
ü Ensures the operator services’ portfolio is refreshed quickly
Enhances revenue growth
ü Improves VAS service revenues by providing access to entirely new customer segments such as users of mass market devices
Comviva’s Messaging Solutions allows operators to choose from a wide range of text, USSD and multimedia applications to satisfy the evolving need of users. Mobile Data Solution deploys a range of techniques to compress and accelerate Internet traffic–using smart caching algorithms to handle the demands of video and P2P and optimizing bandwidth and hardware investment to significantly rationalize costs
