Cutting through the clutter that the Indian telecom landscape finds itself in—with customers forced to jostle with confusing and complicated products, services and tariff plans—Tata DOCOMO is ‘Doing the New’ again, with the launch of its new brand campaign, aptly titled ‘Keep It Simple’.
The icing on the cake is the telling depiction of the simplicity in Tata DOCOMO’s refreshing new campaign by none other than the Company’s new brand ambassador—Bollywood superstar Ranbir Kapoor. With impactful rendition of many an act(s) that mark our daily experiences in life and with our mobile phones, Ranbir will drive home the Keep It Simple message through the April and May months of the IPL series.
“I have always believed in being different and doing things in a unique and new way—which is what made me jump at the chance to associate with Tata DOCOMO, which is such a close replica of my own persona,” said Ranbir Kapoor, expressing his excitement at this new connection in his life. “What really connects me to Tata DOCOMO is the youth appeal that they have. They keep it really simple, and that’s what the whole formal of this campaign is all about—Keep It Simple, Silly. We have too many things in our lives to worry about. Telecom is not something that we should have to worry about—all those bills, smart bills, products, services, tariff options… I love the simplicity of Tata DOCOMO and this new campaign—it will start with making people laugh, and make their lives oh so simple… We had a blast making this campaign and I hope people have a blast watching it too,” Ranbir added.
Tata DOCOMO’s unique Keep It Simple Campaign is in a form of a stand-up comedy show with many episodes, which will be aired during the course of this IPL season. It focuses largely on how Tata DOCOMO simplifies the telecom experience, and hence the consumer’s life, by providing differentiated products and services. Each individual advertisement starts by illustrating a complexity in the category, and presents the Tata DOCOMO product and/or service as a means of simplifying things. This campaign is simple, captures the various moods of Ranbir—depicting those of Tata DOCOMO.
To view the latest Tata DOCOMO TV Ad’s do visit their Official YouTube Channel – http://www.youtube.com/tatadocomo or their official Facebook Page – http://www.facebook.com/tatadocomo