Vuclip, the world’s largest independent mobile video and media company announced that its Vuclip Video app, exclusively designed for the Nokia Asha and other Nokia Series 40 devices has crossed 1 million downloads globally in November 2012. In January 2012, Nokia announced it’s shipped the 1.5 billionth Series 40 device globally.
The Vuclip Video app serves global content on a wide range of categories such as clips from Bollywood, Hollywood and International movies, music, news, sports, celebrities, women, health and career.
The app has been available free of cost on the NokiaStore for Nokia Asha and other Series 40 devices since its launch in August 2011. The platform family consists of over 200 mobile handsets including the Asha phones. India led the country tally with an average of over 60{af589cdba9d77786c8c861317dbad60bba1e2ebbf56e2ffab874a1b59fde9ce3} of the app downloads since its launch, and continues to be a leader in monthly downloads as well. In recent months, the app has also been witnessing an increased uptake in other countries such as Indonesia and Saudi Arabia.
Commenting on the milestone, Nikhil Naik, Director, India Business, Vuclip, said “Crossing a mark of a million app downloads on one of the world’s most widely used mobile phone platforms in a short span of just 16 months is a great booster for Vuclip and we are happy to see an unrelenting interest among Nokia users for Vuclip in India and across the globe. What’s even more exciting is that almost 25{af589cdba9d77786c8c861317dbad60bba1e2ebbf56e2ffab874a1b59fde9ce3} of downloads happened in the last one month! In order to satiate the growing consumer appetite for personalized video content, we have been introducing more and more new channels that provide users a wide choice of the most compelling video content on various mobile devices. Vuclip is committed to democratizing entertainment snacking by enabling mobile video for and by the people.”
Commenting on the partnership with Vuclip, Gerard Rego, Director of Developer Experience, Nokia India, said, “Nokia is committed to nurturing a culture of innovation in the mobile app industry, and supporting developers with tools and insights which can help them develop successful and rewarding applications for their consumers. The 1 million download mark on the Nokia Store is a huge achievement for Vuclip. It is a powerful offering that gives consumers an ultimate video viewing experience o
n their mobile screens. In addition to the Nokia phones based on Series 40, a large number of other Nokia phone users have also been accessing Vuclip through the Nokia browser. We are confident that Vuclip’s technology and distribution combined with Nokia’s device capabilities and reach will enable us to create a new market for users who demand entertainment with a touch of a button.”
Each month, Vuclip delivers over a 700 million video views on as many as 5500 different mobile handsets globally. In India, Vuclip has over 14 million monthly active users out of the total 45 million users globally.
