Airtel digital TV (DTH) launches iExam – World’s first interactive competitive test preparation platform on TV!

Airtel digital TV, the DTH service by Bharti Airtel, today announced the launch of iExam – a unique interactive service designed especially for students taking competitive examinations. With crores of students throughout the country appearing for tests to join their dream college or job every year, this new service will enable them to prepare for these competitive exams right from their home with the best coaching brands by offering mock and practice tests directly on their Airtel digital TV.

Commenting on the launch, Shashi Arora, CEO DTH/ Media, Bharti Airtel, said “Till now television was only a medium of entertainment, but with the launch of iExam, it has transformed into a virtual tutor for students, at home. Targeting the competitive examinations aspirants, iExam is the first-of-its-kind initiative in the world that will give students the real time experience of taking practice tests and compete with fellow students simultaneously. It further helps them gauge their competencies and areas of improvement, along with offering several other features”.  

Just like online exams, iExam’s unique feature gives students their individual rank & percentile directly on their television sets. Students will also receive personalized explanation of their scores with an in-depth exam analytics that underlines weak / strong areas along with timing skills and accuracy levels. It will also offer detailed feedback and recommendations based on the individual’s performance. That apart, students can also enjoy access to information about top colleges in the country and details on upcoming competitive exams. Information on education loans is also offered which is critical for any aspirant. In fact, experience of taking tests with iExam can be better than taking online tests from cyber cafes or home internet (non broadband) since unlike a satellite network, quality of service on a shared internet service from home or rural cyber faces can be unpredictable & patchy at times”, he added.

iExam currently provides engineering test preparation for AIEEE, IIT and various state level entrance exams with content created in conjunction with Career Point, a leading listed education service provider based in Kota. Every year a large number of students from the institute get through to the AIEEE & IIT exams which itself talks about the institute’s commitment to excellence and perfection in imparting quality education. In the next stages, preparatory examination content for CAT, Bank PO, PMT will also be added to the service with best in class content partners. The application has been developed by Brizz TV, a venture backed digital media technology company incubated at IIM Bangalore.

With iExam, Airtel digital TV currently also has other interactive services such as iKidsworld, iDarshan, iGoodlife, iAstro, iRadio and iFasal.

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