Amobee, the company defining mobile advertising, and Nimbuzz, one of the fastest growing mobile instant messaging applications in the world, today announce their partnership to bring highly relevant, socially connected mobile advertising inventory to advertisers across the world. By utilizing the Amobee PULSE for Publishers platform, Nimbuzz can now give its advertising partners access to contextual, socially connected mobile advertising inventory, enabling advertisers, agencies and brands to deliver highly relevant ads to more than 105 Million Nimbuzz users worldwide.
Amobee PULSE for Publishers is the most comprehensive, configurable and secure mobile advertising platform in the market. Designed from the ground up, it helps large publishers monetize their direct and remnant mobile advertising inventory. With Amobee PULSE for Publishers, Nimbuzz can now offer advertisers socially relevant mobile inventory, and dramatically improve ROI. With Nimbuzz’s unique mobile inventory, advertisers can take advantage of targetable rich media capabilities, including splash screen ads, branded chat buddies, hyper local ads, and social profile-targeted ads.
“With Amobee PULSE for Publishers, we can now offer large advertisers and agencies our highly relevant and contextually-rich mobile inventory, giving them access to our desirable 100 plus million users worldwide,” said Joby Babu, Head of Operations, from Nimbuzz. “Nimbuzz’s deep understanding of its subscribers provides advertisers with access to valuable behavioral and demographic information, resulting in successful mobile ad campaigns.”
“Nimbuzz offers high-quality mobile inventory on a global scale, which makes them an ideal partner for Amobee,” said Mark Strecker, Amobee COO. “The key to making mobile advertising a success for large brands is relevant impressions at scale. With Amobee PULSE for Publishers, Nimbuzz can truly realize the value of their mobile advertising assets.”