Sistema Shyam TeleServices Limited (SSTL) that nationally operates its telecom services under the MTS brand with over 16 million wireless customers today announced the launch of an innovative and next generation service pioneered by MTS, aptly called “MTS mAd”. The service provides leading brands a clutter breaking means to engage with customers on a one-to-one basis. On the other hand, MTS Smartphone customers using mAd will be able to make free local calls by just watching a video ad. The launch of this service makes MTS the first telecom operator to offer this unique service on a pan India basis.
Some salient points of release are:
- MTS mAd is a next-generation mobile advertising platform empowering advertisers with Clutter breaking means to engage customers.
- mAd service allows MTS Smartphone customers to make free local calls by just watching video ads on their devices.
- MTS mAd is ABSOLUTELY FREE for MTS customers – it requires no activation charges, no application download charges as well as no data transfer charges while viewing video ads.
- MTS mAd provides captive and targeted audience to advertisers while enabling free mobile calling for its customers
- Launch of mAd service to be supported by an integrated communication campaign involving both above and below the line initiatives.
- A slew of leading brands including Coca-Cola, Pepsi, Mentos, Center Fresh, Fiat, Kellogg’s, Titan, Lenovo etc have associated for MTS mAd service to engage with customers.
MTS mAd service is available on all Android devices on the MTS network including MTS MTag 3.1, MTS MTag 351, MTS MTag 352, MTS MTag 353, MTS MTag 401, MTS Pulse, Samsung Galaxy Y and Samsung Galaxy Ace Duos CDMA. The Company is working to expand the scope of this service by also launching it on Blackberry and BREW enabled entry level MTS handsets.
According to Leonid Musatov, Chief Marketing and Sales Officer, MTS India, “Innovation is one of the core values of MTS India. The launch of mAd service is a testament of our deep rooted commitment to the same value. MTS mAd is a unique service which enables our Smartphone customers to make free calls by just watching a video ad on their device. The service also provides an opportunity to leading brands to connect with their customers in a personalised manner. I am confident that the mAd service would find its appeal amongst both our customers and the advertising fraternity”.
A slew of leading brands including Coca-Cola, Pepsi, Mentos, Center Fresh, Fiat, Kellogg’s, Titan, Lenovo etc have associated for MTS mAd service to engage with customers.
MTS mAd service requires no charges for activation, application download and for data transfer while watching video ads. The user will get a seamless experience with no buffering and video streaming hassle. Customers using this service will be able to make as many as 4 MTS mAd calls in a day.
Activating MTS mAd Service
- Customers using Android devices on MTS network just need to send an SMS with keyword “FREE” on MTS toll free number 55559 or just call up MTS Customer Care (toll free).
- Customers will get the MTS mAd Call application WAP link for download; Application needs to be installed on the Smartphone.
- After installation, Demo video will start playing automatically demonstrating the entire process and benefits of service.
- Now, whenever the Customer will make a call, an automatic pop up will ask the customer for a ‘Free Call’ or ‘Paid Call’.
- In case of Selecting free call, seamless video ad will play for 20-30 seconds, post that the call will be connected. After completion, free 60 seconds of local calling will be credited to the customer’s account and the same will be confirmed via SMS.
- The free credit would be paid by the advertisers.
- In case a user has already used the daily Free call limit then ‘Free call pop up’ will not be displayed.
