Next Gen Telecom

Using LTE to increase ARPU!

Recently I came across a quite interesting presentation by Zahid Ghadialy of 3g4gblogs on ‘LTE & ARPU’. This presentation talks about leveraging LTE capabilities to boost ARPU (Avg Revenue Per User) figures, which give operators sleepless nights. The presentation starts with explaining ARPU, then discussing new avenues of revenue for operators etc and ends with interesting question: Do we focus too much on ARPU? Hope this will help you in understanding potential of LTE i.e. Long Term Evolution.