With the increasing advent of data, the customer has become far more sophisticated and is evolving at a fast pace. There are clear patterns in terms of increasing smart phone penetration and mobile internet usage. To cater to the unmatched customer expectations and provide them with a best in class service experience, Vodafone India one of India’s leading telecommunications service providers today introduced an ‘Innovative Design’ retail concept at its store in Mumbai.
Located at its corporate office premises at Lower Parel, Mumbai, Vodafone’s ‘Innovative Design’ retail concept is in line with Vodafone’s ‘Retail of Tomorrow’ initiative to deliver unique and superior retail experience to its customers.
Speaking on this new retail initiative, Marten Pieters, Managing Director & CEO, Vodafone India said, “The consumer has always been at the heart of everything we do. Vodafone is at the forefront to introduce innovative concepts, products and services that enrich the lives of our customers. Hence, keeping in mind the trend of increasing smart phone penetration and mobile internet usage, we have taken an innovative approach in retail design to provide a more futuristic one-stop shop experience platform for our customers.”
The new Vodafone ‘Innovative Design’ retail concept is designed and equipped to be ‘future ready’, to meet the evolving needs and expectations of the customers. The store offers live and engaging retail experience of Vodafone’s wide range of products and services. This store has been specifically adapted and customized after testing and validating a full suite of customer insights, which are relevant to customer needs in India.
The new Vodafone store will be a showcase for many new ‘proof of concepts’ and will be used as a retail laboratory for any new retail initiatives from Vodafone India. Vodafone today has one of the largest exclusive retail footprint in the country with over 7800 stores.