Conference Alert: 9th VAS India 2011 on February 4th at Mumbai!

All the major Indian Telecom Operators along with the Leading VAS technology organisation’s will be congregating at 9th VAS INDIA 2011 – a single day International Conference which is being  held on Feburuary 4th 2011 at Taj Lands End, Mumbai.

Organized by Bharat Exhibitions, VAS India 2011 is India’s Premier & Only Forum on VAS for fast growing Indian Telecom Industry.  Now into successful 9th year, VAS INDIA 2011 will offer the best business platform in the country for Indian Telecom Industry to conduct business & share their strategic plans for India A recent study projects value- added services market in India is expected to grow to about US$ 5.6 billion in 2011.

According to Mr. Manoranjan Mohapatra, CEO, Comviva “In an intensely competitive landscape, operators are facing challenges on three key fronts: driving cost efficiencies, ensuring revenue growth and building customer engagement with their brand. Consumers are demanding highly relevant, timely, personalized, content-rich and context-aware value-added services over the mobile – with expectations of consistently high levels of service. In this scenario, the ability to cost-effectively and rapidly retail a wide catalogue of services tailored to specific consumer sub-segments is a critical competitive differentiator for operators. Comviva is supporting operators in this endeavour with solutions that enable VAS business transformation and enable them to realize their business goals.VAS India 2011 is a key forum for Comviva”

Mr. Vishwanath Alluri, CEO, IMImobile says “VAS industry in India has grown distinctively and has opened new avenues for innovative products with the rapid increase in the mobile customer base. With induction of 3G, we believe that video will play a critical role in VAS penetration in India. It will make up for the low penetration of PC. However, availability of 3G enabled phones at lower price will be a critical enabler in the overall push. We are sure that VAS India 2011 will bring thought leaders on one platform and spread the message.”

Global majors in the VAS segment are participating in the event – Making it truly global platform to conduct business – Comviva, Motricity, IMI Mobile, Avaya, Gemalto, Ehangcom, Handygo, Flytxt, Creative Software, Foremost, Infogin, Netmagic, Yantra Software will share their strategic plans for India.

Among the Telecom Operators – Airtel, Vodafone, Idea, Aircel, BSNL, MTNL, Reliance Communications, TATA Teleservices, Sistema Shyam, Virgin Mobile, Etisilat, Uninor, TATA DoCoMo, Videocon, Loop Mobile would be part of the event

Inaugural Keynote would be delivered by Mr. Prashant Gokarn, Head 3G, Reliance Communications.

According to Mr. Jim Ryan, chief strategy and marketing officer, Motricity, The future of VAS in India is going to be all about delivering the right stuff to the right person at the right time based upon the right monetization model – be it fee based or ad supported free offerings.  In a vast and diverse market like India, this also means delivering VAS solutions in the right language and in the right format (audio, SMS, web, video).  To solve this complex problem and to capitalize on this tremendous market opportunity, Motricity, through our mCore Platform, delivers high value, and highly personalized VAS solutions to mobile operators around the world, all on a carrier grade managed service basis.  Motricity is excited to be part of one of the fastest-growing, and largest mobile markets in the world and we are very much looking forward to being part of the discussion at VAS India 2011.”

Mr. Shashidharan- Managing Director, Bharat Exhibitions the organizer of VAS INDIA 2011, says, VAS India 2011 will help in strategizing a strong vision for MVAS Landscape in India as it is an ideal stage between the key influencers and decision makers under one roof. This year’s event will develop innovative marketing tools for boosting the penetration of VAS adoption in the 3G Ready India. The renowned industry professionals from across the world would share their knowledge.

Tags : 3G VAS4G VAS9th VAS India 2011Value Added ServicesVASVAS India 2011